(ĕn-fōld´)
To embrace, to envelop, to surround as if with folds, to enwrap, to cover by enclosing, to hug or clasp. Nfold is an apparel brand focusing on natural material and dyes.
A. anthologizes her material through clusters of flowers, leaves, and branches; souvenirs – memories that she herself retrieves from her travels. She receives the ethos that tradition bequeaths to us, maintains it and enriches it over time. Her instinct, persistence, and consistency in her method also give the measure of her ethical – aesthetic approach. A. explicitly connects her art with her own attitude towards life. By using associative codes, metaphors, and semiological references in her fabrications, she provokes two-way creative processes; teaching us that there is a bittersweet entanglement inside the charming eternity of the elements of nature imprinted on silk.
Naming, verbal branding, art and creative direction.