Basics The Label™
Basics The Label is the merchandising of Basecast, the Australian fashion + lifestyle magazine. A few selected, numbered, high-quality products, that aspire to be worthy of the humanistic guidelines set by Basecast magazine.
Basics The Label, which is part of the Basecast family, enters into a visual dialogue with the parent company; Its logo must be clean-cut, functional, and perform well in all print and manufacturing applications. It derives from the basic shapes, and underlines the primitive way of aesthetics and thinking; away from formalisms and design manners in an already saturated market.
